B-School as Incubator for Entrepreneurs

You know that starting a new business takes passion, focus, tenacity, ambition, innovative ideas, and a willingness to take risks. But success also requires solid business knowledge, management expertise, funding, and the right people—and that’s where b-school can help. (more…)

Behind the Scenes: Guarding Against Bias

By: Lawrence M. Rudner

When I first took the GMAT exam in 1989, almost all test takers were American or English-speaking Canadian citizens seeking to attend school in North America. Back then, GMAC did not need to be concerned about native English speakers having an unfair advantage. Today, however, slightly more than half of GMAT test takers are non-US citizens, and we recognize the importance of providing a test that is fair, valid and reliable for all test takers, regardless of their native language.

A fair and reliable test means that all individuals of the same ability should get the same score. It does not suggest that the averages by native language should be approximately equal. Sorry, Argentina, your extremely high mean GMAT Total score does not mean that you are smarter than the rest of us or that the GMAT exam is biased in your favor. It may just mean that in Argentina only those very qualified for management study actually take the test.

Yes, the GMAT test is administered in English and is designed for programs that teach in English. But the exam requires just enough English to allow us to adequately and comprehensively assess Verbal reasoning, Quantitative reasoning and Integrated Reasoning skills. Although the GMAT exam is not a grammar test, it is worth noting that grammar tests do not necessarily favor native speakers, because non-native speakers often learn grammar better than native speakers who go by the “sounds right” rule. I was once turned down for a job as an English language instructor in Italy because my spoken English contained grammatical mistakes.

GMAC has systems in place to avoid bias in favor of native speakers, which can happen several ways:

  1. Using vocabulary, idioms, and constructions that are not universal. My favorite example is skimmed milk. In India, toned milk and double toned milk are common, and skimmed milk is rare. Vacation and holiday, and quite and very, are other examples.  Also under this category are double negatives (The GMAT is not unfair), contractions (should’ve), abbreviations (for example, e.g.), imperatives, possessives, and some sentence structures (Do you have a pencil? Have you a pencil?).
  2. Using culturally loaded phrases, idioms, and constructions.  Most people who grew up in North America would probably know what is meant by a Mickey Mouse job (a job that is trivial and a waste of time), the whole nine yards (everything), or skedaddle (depart quickly). Also under this category are military terms (your mission), sports terms (game plan), colloquialisms (lots more), regional terms (pop, hoagie), metaphors (launch an idea), euphemisms (under the weather), clichés (between a rock and a hard place), literary references (wears his heart on his sleeve), US cultural references (Big Mac), acronyms (ASAP), and initials (IRS).
  3. Using culturally offensive phrases, idioms, and constructions. This includes the use of ethnic slurs, derogatory terms, positive and negative stereotypes, and references that rely on or ignore belief systems (drinking alcohol, eating pork). 

Culturally based, loaded, and offensive terms do not always result in differences in performance, but we do not want test takers to be distracted by culturally insensitive questions. We carefully review our questions using criteria defining good item construction. We also compute statistics to assess whether our questions are appropriate across culture groups. We constantly update guidelines for our item writers, including a master list of terms and phrases to avoid, in order to assure cultural fairness.

By using carefully defined and thorough item development and review processes, along with statistical analyses to flag questions with possible cultural bias, we have developed a test that minimizes the impact of culture and language. The GMAT exam is the best objective measure of the likelihood of success in management programs across the globe.

Lawrence M. Rudner, PhD, MBA, is vice president of research and development and chief psychometrician for the Graduate Management Admission Council. This blog post is condensed and re-edited from a Demystifying the GMAT column that originally ran in Graduate Management News in July 2012.

Calling all European GMAT test takers! Win an exclusive Q&A with a senior admissions professional from a top European MBA business school!

What would you ask an admissions professional from a top MBA school if you had them on the phone for thirty minutes? Would you want to know how to prepare for your business school interview or what kind of experience you should be highlighting? Would you want to ask about how to write a stand out personal statement or how to make an impact with your recommendation letter?

We’re offering one lucky GMAT test taker the chance to ask these questions and more in our exclusive Facebook competition where one lucky entrant will win the chance to have a one-on-one discussion with a senior admissions professional from a top MBA business school AND an iPad.

If you’re a GMAT test taker in Europe, all you need to do is send us a short video clip telling us your best study tips for the GMAT exam. What you include in your video is totally up to you but maybe tell us how you have structured your exam preparation, how you have organised the time or how you have balanced your study with your social life. Tell us which sections you are spending the most time preparing for or when you started preparing. Use a smartphone or webcam to record a short clip lasting no more than one minute and simply upload to our competition page on the GMAT Facebook page. Overall, the whole process should take you less than ten minutes and could end up with you getting invaluable advice that will help you on your way to getting into your dream business school.

The deadline for entries closes soon so click on this link and follow the simple instructions to upload your clip. All runners up will receive a GMAT voucher to the value of €250.

Good luck!

Women on the Move Around the World

If you are a woman interested in management education, you’re in good company: A record-breaking 106,800 women took the GMAT exam in testing year 2011, making it the third year in a row that women broke the 100,000 mark.

Today, as we celebrate International Women’s Day, we’re reminded of the many ways that women are changing the face of graduate management education and bringing their unique talents and gifts to the workplace.

(more…)

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